Yes, the name sounds a little provocative. Intentionally so. Because our brand name says exactly what we do. For more than 25 years, our founder Wiebke Beinhauer has been “hacking” into the minds of consumers and corporate leaders to turn the motivations she uncovers into business value. HeadHackers offers C-level consulting in branding, transformation, and innovation. What sets us apart is our unique combination of strategy consulting, brand expertise and agency practice. The result: strategy with lasting impact.
Wiebke Beinhauer – formerly Sokolowski – is a strategy consultant and founder of HeadHackers, the brand consultancy she established in 2011 and now leads once again under her original family name, Beinhauer. Holding a degree in Communication in Social and Economic Contexts from Berlin’s University of the Arts (UdK), Wiebke combines entrepreneurship, strategy consulting (10 years at the Boston Consulting Group), agency expertise and corporate experience. She loves thinking beyond the obvious and bringing branding to life with intuition, pragmatism and backbone. The intellectual ping-pong with her clients matters deeply to her – and whenever additional expertise is needed, she draws on a trusted network of specialists.
Wiebke sees brand as the operating system of a company and the spearhead of corporate strategy. Although she generally has a great sense of fun, she draws a clear distinction between branding (the strategic management of value and values) and marketing (its execution). HeadHackers firmly believes that the most powerful business opportunities lie in understanding and activating the motivations that truly drive people. Wiebke uncovers these “truffles” through psychologically informed deep dives, translates them into strategy and turns them into practical business action. At board level, B2B or B2C.
Drawing on her BCG roots and specialised branding expertise, Wiebke advises large corporations, mid-sized companies, family businesses and start-ups across industries and organisational models. Over the past 15 years and across more than 100 client engagements, HeadHackers has helped market leaders and category champions unlock growth, launch innovations and navigate transformation. Wiebke is particularly sought after where a systemic yet human perspective on the bigger picture is needed. She advises at C-level and believes in the power of human intelligence – thoughtfully enhanced by artificial intelligence.
HeadHackers sees itself as a systems improver, specialising in challenges that benefit from curiosity, open-minded thinking, clarity, courage and a future-focused perspective. We deliver strategy with lasting impact and use “brand” as the operating system of a business. What is happening in your corporate, product, employer or leadership branding? Where are the problems – and where are the opportunities? Is your positioning still fit for purpose? Is your brand strategy working? How effective is your brand architecture, particularly when it comes to M&A? What drives your culture and your people? And how can all of this be aligned through a smart ONE-Branding strategy?
Wiebke is a passionate Berliner. She loves the city’s diversity, energy and straightforwardness. After all, Berlin’s “Goldelse” atop the Victory Column also stands for plain speaking, authenticity and integrity. Beyond that, HeadHackers is happy to be wherever it can create the greatest value for its clients. After all, there is rarely a better way to learn than by walking the factory floor and talking to the people who make things happen.
For Future Makers:
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+49 1525 7000050
HeadHackers, Am Rohrgarten 29, 14163 Berlin